July 15, 2014
When I first thought about issuing a press release for the book I wrote “My Year In California,” I searched the Internet for a service to support my effort. After careful planning, I went with PRWeb. The reason? A recommendation from Deltina Hay, author, publisher, developer, blogger, and professor. I’ve taken Deltina’s excellent online course on app marketing. I selected PRWeb’s robust premium package at $369 because of its interactive, web-optimized ability. It’s like having my own website hosted on the PRWeb server. As a social media strategist for a travel app that will soon be released, I may use PRWeb to promote our launch. I’m using the book’s promotion as the proverbial canary in the coal mine. Keep your fingers crossed for me and my partner PRWeb that the media will pick up the release and write a story on my book. Thanks a bunch!
May 30, 2014
At a Nitro event in San Francisco, Zendesk’s VP of Marketing JD Peterson shared his company’s stellar IPO trajectory leading to their hockey stick moment. “The biggest drivers of success are a free trial, easy to buy, easy to use, and affordable pricing.” Then JD pointed to the image on his black t-shirt. “If you have a Buddha on your shirt, good things will happen.” What’s your hockey stick moment?
May 29, 2014
Talk about simple. Geez. Take a look at Abe Vigoda’s website. It’s a modest, one-page status of his existence here on the planet. Is Abe Vigoda dead or alive? Chances are, you might not even know who Abe Vigoda is. Lemme tell you about Abe Vigoda. He played the dead-pan, dry character named “Fish” in the Barney Miller television show in the 70s. Yeah, I know…whatever. At 93, he’s still got a sense of humor. But there’s something more. At his advanced age he’s got a knack for usability and direct communication. That’s why I believe his website is a stroke of genius in its simplicity. Ultimately, that’s where digital is heading, towards a total and complete streamlined user experience. So thanks Abe, for blazing the path and showing us the way. Status check? Alive.