Is Social Media The Magic Bullet?

January 5, 2014

ImageIt’s been said that social media is an ingredient to a robust business plan, not an entrée.  My job as a social media strategist is to guide you in setting realistic expectations that are rooted in your business goals.  Social media is not a silver bullet or a magic pill, it won’t solve all your business challenges, it’s a way to attain social visibility in ways that blend in and stand out.  Social media is about building a community around your brand, and then contributing your voice to other social communities, establishing your company as a team player in the social media world.


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