community manager imageForbe’s has written a great story on community management.

#1 Growth ~ The role of a community manager is pivotal in getting people not only to your community, but actively involved in your community, which is commonly referred to as “driving early adoption.”

#2 Engagement ~ Community managers humanize your brand by connecting with your customers.

#3 Listening ~ Frequently referred to as “measuring,” your community manager will listen to user feedback and social media metrics to evaluate the community on a regular basis.

#4 Improvement ~ Your community manager should be building on the “listening” phase to ensure that your community doesn’t fall behind.