The Four Pillars of Community Management
March 9, 2014
Forbe’s has written a great story on community management.
#1 Growth ~ The role of a community manager is pivotal in getting people not only to your community, but actively involved in your community, which is commonly referred to as “driving early adoption.”
#2 Engagement ~ Community managers humanize your brand by connecting with your customers.
#3 Listening ~ Frequently referred to as “measuring,” your community manager will listen to user feedback and social media metrics to evaluate the community on a regular basis.
#4 Improvement ~ Your community manager should be building on the “listening” phase to ensure that your community doesn’t fall behind.