Am I A Mindful Communicator?

September 24, 2014

megaphoneGosh I love it when a personal and business friend’s name pops up on a social media site with a great blog post.  Surprise! Kevin Aschenbrenner, a law firm communications consultant, and grad school alumni of mine from Holy Names University in Oakland, has written a thoughtful and entertaining blog post: Am I A Mindful Communicator?

Here are the bullet points from his post:

  • Really listening to reporters, clients, and colleagues and keeping in mind who they are and where they are coming from. Maybe they just got dumped on by someone else, missed a deadline or spilled coffee all over their keyboard.
  • Letting go of my impulse to formulate a response in my head to what someone else is saying while they are saying it. That extra pause lets me respond in a more mindful, charitable way.
  • Keeping this saying from my days at ProfNet and PRNewswire front of mind: We’re all on the same team.
  • Be one of the good guys when it comes to pitching reporters: Respect deadlines and busy times, don’t be aggressive and don’t pitch garbage.
  • Realize that, as a handbook I got years ago when traveling on a Contiki tour said, “There are few things in life that are actually fatal.” And there is likely nothing I do in legal PR that could result in a fatality. So, chill out, dude.

Congrats dear Kevin, for a job well done.  Bravo.

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