Stand Up Against Bullying

Over 150 photographers wanted to shoot this poster project.

One of the most rewarding projects I’ve managed this year was a poster for the San Francisco Unified School District “Stand Up Against Bullying.”  I worked with a team of dedicated educators whose goal is to create a safe learning environment for all students.  Is that really so much to ask—to allow students to attend class without getting bullied?  I guess so because the prevalence of bullying is increasing.  Together we came up with the poster’s concept and then my job was to manage all the moving parts including sewing the capes the models wore for the shoot and more importantly, hiring the photographer who would capture the image.  I placed a Craig’s List ad offering $250 for the job and you know how many photographers responded?  Over 150—with at least ten of them offering their services for free.  Really?  I was floored by the response.  But then again I believe that people really want to be part of a feel-good project, which this poster definitely is.   There is a movement afoot to create a new world full of hope and optimism.  If you can, try not to get hung up on the bad news in the world.  Remember, good news doesn’t sell newspapers or television ads.  At the heart of it, we all want to make a difference in the world—and we can, one person at a time.